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WORK > MOTION > WEST CORNWALL PASTY VIDEO

Background
As part of a corporate presentation by the West Cornwall Pasty Co, Gresham Private Equity approached BRANDAMMO to create an animated video to promote the brand and provide a broad overview of the Company and their recent commercial success.

The Brief
Using only still photographic imagery BRANDAMMO were commissioned to create an interesting and visually appealing corporate presentation for the client.

Deliverables
A High-Definition video presentation.

Outcome
Having received positive feedback from both Gresham and West Cornwall Pasty Co, BRANDAMMO have been further commissioned to create a further 11 motion projects for high-profile corporate clients.

Concept Creation
In keeping with the West Cornwall Past Co brand, our aim was to produce a presentation featuring corporate and lifestyle imagery combined with illustrations and animated to create an impactful, informative and visually arresting DVD presentation. Used primarily in a corporate business-to-business environment the video not only needed to create the right impression visually, but provide information about the Company in a clear, concise and memorable way.

Design Development
To keep consistent with the brand our motion design and team produced a video with a ‘Cornish pirate’ theme – enhanced through the use of grunge design elements and dramatic soundtrack. With only still photography available to the team, motion graphics and 3D animation were used to give the impression of movement and generate extra interest. Producing the film using industry standard special effects and video editing software the team were able to create a motion presentation at full 1080p HD which could be scaled down and converted for use on any platform.

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Jo Vestey, Wigwam Press

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