Overview
Having worked closely with Dunlop for several years and developing a deep understanding of the brand, Brandammo were commissioned in 2008 to plan, design and manage the technical development of the global Dunlop Sport website from start to finish.
The Brief
Working in conjunction with a third party developer and following a long history of providing creative services to the Dunlop group of companies BRANDAMMO were given overall responsibility for the planning, design, project management and launch of the global Dunlop Sport Website. As a global site with a large number of regions and an ever-increasing product range the site needed to be built on a comprehensive CMS platform allowing regions from around the world to update product ranges, add news stories and events, launch competitions, manage mailing lists, add dealer information and much more.
Deliverables
Full website planning and project management, design, content preparation and Flash development
Outcome
Following positive feedback from Dunlop as well as retailers and consumers Worldwide, BRANDAMMO have been further commissioned to design and develop global sites for Slazenger, Carlton and Lonsdale.
Concept Creation
From the initial planning stages it was clear that whilst the site needed to appear obviously ‘Dunlop’ in the design great care would need to be taken for the evolution of the brand over the coming years. It was, therefore, our intention to create a site that was essentially a shell that could have its appearance changed completely, within the confines of the page templates of course, by swapping our page content via the Content Management System (CMS). Further consideration of the fact that the site would need to accommodate at least four sports, and have the potential to allow for many more over time, was also required.
Design Development
Working closely with the in-house team at Dunlop extensive planning was undertaken prior to the design stage to ensure each template would allow for any content that may now, or at some point in the future, be required. Upon commencing the design stage BRANDAMMO worked closely with both Dunlop and the third-party developer to create a series of visuals that would accurately reflect the brand whilst retaining optimum usability. Taking complete control and overall responsibility our Web design team, based in Reigate Surrey, managed all aspects of the sites development – from content collation and preparation to technical and Flash development and launch.
"Great ideas, outstanding design and perfect execution. Brandammo never fail to deliver on every level."
Jo Vestey, Wigwam Press
"Brandammo have constantly produced great work for bss. We're always impressed about how well they understand our requirements and how they pull out all the stops to fulfill them."
Kristiane Efange, BSS
"I have never ever worked with a team who have understood my business and brand so quickly. I almost don't want the rest of the world to find out about Brandammo so we can keep them to ourselves."
Joe Jaques, Jaques
"Brandammo have managed to improve and refine an already strong business identity using thought, creativity and class. They come highly recommended."
Andy Holiday, Tickled Ivory
"Brandammo's ability to combine strategic planning and consultation with real creative flair and professionalism has resulted in our most successful advertising campaign for years. I simply cannot praise them enough."
Robin Gibson, DSIL
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